Mar 1, 2020Guest Blogger

by Rhoda Israelov, Say It For You, Indianapolis, Indiana – WAYS WITH WORDS FROM SAY IT FOR YOU & ASB BUSINESS SERVICES LLC.

When it comes to web-based communication and telephone communication, words are business owners’ and professional practitioners’ basic tools. The right words go a really long way towards getting things to happen. Our Guest Blogs written exclusively by Rhoda Israelov of Say It For You are all about different ways to use words to engage, inform, and spur action. Enjoy!

Our Mission at Say It For You is to create content based on understanding you and your business/practice/organization, content that attracts new customers and clients and keeps your regulars coming back. Learn more:

A “sun dog”, or parhelion, is an atmospheric optical illusion. Ice crystals in the atmosphere reflect sunlight, causing “halos” to appear at one or both sides of the sun. Interestingly, the parhelions seem to showcase, rather than distract from, the central figure of the sun.  

Parhelions can be used for showcasing the main message of a business blog. Most business owners and professional practitioners will tell you they have more than one target audience for their products and services, so what can be done is to offer different kinds of information and advice in different blog posts. In fact, blogging is perfect for coming at the same topic in different ways, still highlighting the central message of the company or practice. And just as parhelions frame the sun, the “parhelion effect” can enhance an owner’s “slant” through contrasting that approach with other views in the industry or profession. Remember, the parhelion effect needn’t happen within one article, but can be achieved in groups of blog posts. 

We think of illusions as false and not factual, things meant to mislead. But used to showcase and emphasize our marketing message in blogs, parhelions can be the most honest of illusions! 

The science of optical illusions:  “It’s really just your brain taking a shortcut.” (Source: Inside 

Illusions in public speaking:  The Illusion of Transparency is a cognitive bias which makes us overestimate the degree to which other people know our mental state. Thorough audience analysis will provide insights into what your audience is thinking and serve to mitigate the speaker’s fears. (Source: Six Minutes Speaking and Presentation Skills). 

Illusions in online marketing:  Entrepreneurs can be so engrossed in their products or services that they forget one important fact: this is the Internet age, where any information about any product/service/idea is available within 0.01 seconds on The number one rule of any marketing campaign is to highlight the benefits of the product or service rather than its features. (Source: 

Illusions in advertising:  Anything and everything can be used to help you advertise your brand. Get creative, think outside of the box, and incorporate illusions whenever possible. (Source: Quality Logo Products Blog) 

Illusions in writing:  Illusion is a delusion of real sensation. Writers use it to present something they have perceived in their minds differently from the reality. Its function is to surprise, and to provide something interesting to entertain their audiences. (Source:

Illusions in reading:  We’re so used to words being arranged in a certain order that, when the words are jumbled up, we often don’t notice: We mistake our expectations for the world. That’s why proofreading your own essays is so hard. Try reading this out loud: “You that read wrong.” (Source:

BLOG TIP: Discovered a mild case – or an epidemic – of counterproductive thinking when it comes to your industry or profession? Blog posts are the perfect medium for “mythbusting” to dispel misperceptions.

(Source: Say It For You blog)



    About the Author: Rhoda Israelov is a well-known writer of financial advice columns, travelogues, motivational speeches, and—of course—Blogs, which is her “forte”. Over the years she has written for a wide variety of media and organizations, including the Indianapolis Business Journal, Radius Magazine, Mensa, and Toastmasters. Rhoda has covered virtually every field of business, and the content that she has created is used across the United States.

    Contact Rhoda:

    ** MEET RHODA ISRAELOV IN PERSON: Rhoda will be offering a BLOG WORKHSHOP on TUESDAY, March 10th in Columbus from 11:00am-12:00pm. Sponsored by BLOC-O Networking.

    For details visit:


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