Blog Posts Are Zoom Shots

Jan 5, 2020Guest Blogger

WAYS WITH WORDS FROM SAY IT FOR YOU – by Rhoda Israelov, Say It For You, Indianapolis, Indiana

When it comes to web-based communication, words are business owners’ and professional practitioners’ basic tools. The right words go a really long way towards getting things to happen, and our  monthly Say It For You newsletter is all about different ways to use words to engage, inform, and spur action.

If websites give the big picture, blog posts are zoom shots. Your website presents the different services and products you offer, introducing the principal players, presenting the mission statement, listing the geographic areas the company serves, and describing your “unique selling proposition”.

Remember, though, each page and each block of content takes the reader’s mind away from all the others. What a blog post does, then, is zoom in on just one aspect of the business or practice, making it clear why this one detail of your product, this one service you provide, this one piece of wisdom you’re offering  – can provide just what that reader wants and needs.

Of course, a blog post may begin with a wide shot, showing that the reader’s search has brought her to the right place, and clarifying the “slant” of the content to come. But then, for maximum emotional connection and impact, “zoom in”!

Over time, the individual posts are connected through the recurring “leitmotifs” or general themes. But zooming in helps blog content stay smaller and lighter in scale, making it easier for readers to focus and make decisions.


Consider the following:

    Focus is so important because it is the gateway to all thinking: perception, memory, learning, reasoning, problem solving, and decision making. (from Huffington Post)

A frequent cause of failures in growing companies is management trying to be all things to all people and in particular, to all customer requests. (from

    The most important a pre-requisite to writing fine essays and blogs is focus. In some cases, writers think they need more time when in fact what they need is more focus. (from
    What does focus think like? Think to yourself, “This is the only important thing there is right now. I have everything I need to make this happen.” (from Ginger Public Speaking).
    When testing a product, concept, or idea companies will often hire a third-party company to conduct focus groups to capture he nuanced responses of target audience respondents.
    (from InterQ Research)
    Featuring a Blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. (from ConstantComment).
    B2B businesses are often technical or highly specialized in nature, and it sometimes takes some unpacking to answer the question, “What is it you do, exactly”? A focused blog marketing strategy can shorten the sales cycle considerably. (from

    About the Author: Rhoda Israelov is a well-known writer of financial advice columns, travelogues, motivational speeches, and—of course—Blogs, which is her “forte”. Over the years she has written for a wide variety of media and organizations, including the Indianapolis Business Journal, Radius Magazine, Mensa, and Toastmasters. Rhoda has covered virtually every field of business, and the content that she has created is used across the United States.

    Contact Rhoda:

    Our mission at Say It For You is to create content based on understanding you and your business/practice/organization, content that attracts new customers and clients and keeps your regulars coming back.

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